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How to plan an event

Jun 27, 2017

Creating an event is a great way for a business to get new customers or clients or thank existing ones. You want your event to be a huge success, so follow these tips and it will be a knock out.

  1. Decide what type of event you are going to host. Do you want to organise an outing, a dinner, a presentation, a lesson? Work out what type of event you want to host, the best events will connect to your business and will target your key clients or customers.
  2. Work out where you are going to host it. A venue sets the tone for the event, so make sure you choose the right space. If you want people to concentrate on presentations then it needs to be somewhere without distractions, if you want to impress your attendees you need to find somewhere breathtaking.
  3. Write up a guest list or work out how you can control attendance. You need to make sure that the right people come so work out how you can ensure that you get the guests you want.
  4. Create a reason for attending. The best way to get the guests you want is to make sure that they have a reason to attend, you can do this by either making the event exciting or by offering some other form of inducement, such as information or a discount.

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