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6 ways to run an email marketing campaign like a pro

Jun 27, 2017

Email campaigns are a powerful marketing tool, used properly. As with any means of marketing, misuse can backfire. Here are 6 ways to run an email marketing campaign like a pro:

  1. Connect the email campaign to your overall marketing. Make sure that your email campaign is part of a wider campaign and ensure that they connect, they need to work together in content and endgame.
  2. Grow your database at every opportunity. Whenever you communicate with customers or clients, whether it is in store, on location, over the phone or online, get their email address.
  3. Never spam. There are strict rules in many countries regarding spam, make sure that your email campaign obeys these.
  4. Give them something. The best email campaigns offer the recipient something, whether it is information or some form of discount on future products or services, you need to have a genuine reason for contacting them.
  5. Make your subject line as informative and as attractive as possible. Many people will delete your email unless you can get their attention using the subject line.
  6. Set goals and track results. It is important to assess and evaluate the success of any email marketing campaign and then make changes so you can hone and improve it.

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